CVCA At a Glance

CO-OWNER

Jeff founded Coastal Vineyard Care Associates in 1983 and for over 30 years helped shape the viticulture history of Santa Barbara County. In 2012, Jeff was named one of the "Top 100 Most Influential People in the U.S. Wine Industry" by Into Wine.

CO-OWNER

After immigrating to the United States in 1989, Ruben began working with wine grapes. Over his almost 30 years with Coastal, Ruben has established himself as a leading winegrower in California, managing many celebrated estates.

CO-OWNER

Ben joined Coastal immediately following graduation from Cal Poly, San Luis Obispo with a degree in Viticulture and Agribusiness. His reputation as a respected viticulturist with a deep and broad level of experience has promoted strong and lasting relationships with vineyard clients, winemakers and industry professionals.

CO-OWNER

Mike graduated from Cal Poly, San Luis Obispo with a dual major in Business Marketing and Wine Business. He earned his MBA from Arizona State University, is a graduate of the California Ag Leadership Program, and currently serves as a Director for the California Association of Winegrape Growers. Mike has extensive experience in grape sales, and has fostered a strong relationship with hundreds of winemakers across California.

CHIEF FINANCIAL OFFICER

Prior to joining CVCA, Chris served as Chief Financial Officer at Walsh Vineyards Management, Vice President of Operations at Foley Family Wines, and Controller at Intervine, Inc. He lectures at the UC Davis Graduate School of Management and serves on the Board of Directors for the California Association of Winegrape Growers, and the Advisory Board of Servico Building Maintenance.

In 2019, he was recognized as CFO of the Year by the North Bay Business Journal. Chris is a Certified Fraud Examiner and holds a Bachelor of Science in Business Administration from Cal Poly, San Luis Obispo, as well as an MBA from the University of California, Davis.

Chris is a Certified Fraud Examiner and holds a Bachelor of Science in Business Administration from Cal Poly, San Luis Obispo, and an MBA from the University of California, Davis.

DIRECTOR OF GRAPE SALES

Scott is passionate about collaborating with winemakers to enhance their creative objectives. He believes in customizing farming approaches to meet clients' desires, acting as a vital link between vineyard owners and winemakers to ensure both economic and quality-oriented needs are met.

Prior to joining CVCA in 2017, Scott gained extensive experience in roles such as Director of Winegrowing and Brand Ambassador at Niven Family Wine Estates, Vineyard Manager for the Pacific Vineyard team, and Viticulturalist for J. Lohr Vineyards and Wines in Paso Robles.

Scott holds a Bachelor of Science degree in Botany-Biology from California State University, Fresno, and a Master’s Degree in Plant Protection from California Polytechnic State University, San Luis Obispo.

REGENERATIVE CONSULTANT/MANAGER OF ORGANIC, BIODYNAMIC, AND REGENERATIVE VITICULTURE

Jordan began his career at Monterey Pacific Inc., managing nearly 4,000 vineyard acres. Over his tenure, he progressed from Viticulture Technician to Pest Control Advisor and eventually to Viticulturist.

In 2016, he joined Tablas Creek Vineyard, where he played a key role in managing the estate’s 280-acre property, overseeing estate operations, grower relations, and sustainability programs. He was instrumental in piloting the Regenerative Organic Certified® (ROC) program, helping shape the standard and guiding Tablas Creek to become the first vineyard in the world to achieve ROC certification.

In recent years, Jordan has also consulted on projects where vineyard owners want to transition to regenerative viticulture.

Jordan holds a degree in Fruit Science from California Polytechnic State University, San Luis Obispo. He joined CVCA in 2025 with the ambition of redefining what it means to farm wine grapes in California.